<branding, website, collateral>
Cafe 108
A hybrid workspace and cafe focused on providing a silent work environment for its patrons. With a sealed off kitchen serving light meals and even reservable conference rooms - this cafe can cater to any of your working needs.
There are plenty of cafes and workplace options out there, but Cafe 108 combines the good eats and vibes of a cafe with the silent focus of a library or office. Their goal was to provide an all-inclusive space for any freelancers, remote workers, or small groups needing a place to be comfortable all day and get their work done. How could we properly communicate this core value, and emphasize the unique offering without falling into being "just another cafe?"
By using taglines like "Find Your Focus" and "Silent Space" we accentuated the key values of Cafe 108, and created a memorable element that sticks to your mind. By combining a contemporary serif font and a warm brown and cream color palette, we evoked a polished warmth. And by adding an accent of blue, we balanced the dreamy atmosphere with a bite of intensity. The one dot, two dot elements represent the capability of the space for a solo worker or group of workers, and also added a recognizable brand mark.
[Brand Strategy] + [Visual Identity] + [Website] + [Poster and Cup Collateral]
