<branding, Collateral>
Carmel Cakery
Bespoke bakery for custom cookies, cakes, and pastries. Serving celebrations, events, and intimate gatherings. Focused on providing a premium, boutique ordering experience with creative designs and baked goods made with quality ingredients.
We started with the self-made logo from the business owner, and a need to update the visual identity to better represent what the business had grown to be. With a focus on more premium customers and her full service dessert offering, Carmel Cakery needed a new strategy and brand identity.
After completing the brand strategy and market positioning, the visual identity started to emerge on its own. The lavender and smoky plum color palette leaves an whimsical and calm feeling, paired with the script and classic serif font to add a traditional elegance. The tagline, "Crafted by Carmel" emphasizes the hand-crafted care put into every single dessert, down to the last detail.
[Brand Strategy] + [Visual Identity] + [Tag Collateral]