<branding, website, collateral>
Pleasant Farmstead
A small town family-owned farm growing fresh and organic fare to share with their community. Rustic branding and a simple website completed this brand story.
The main challenge in this project was successfully translating the small town warmth and quirky energy into this brand design. A key point for the website was ensuring the playfulness shone through with simplicity.
Implementing the green color palette, with shades of lime and forest, added a bright feeling to the vintage and handwritten fonts. Keeping the website consistent with playful imagery and interactive elements added to the down-to-earth digital experience.
[Brand Strategy] + [Visual Identity] + [Website] + [Business Card Collateral]
