We love CB2! One of our favorite approachable yet sophisticated furniture brands with high quality pieces. We wanted this branding and collateral to emulate a friendlier, yet still modern and contemporary feel.
An embossed logo adds elegance, as well as the brand pattern for brand recognition.
A lively lush green, calming neutral gray, warm burnt orange, and luxurious charcoal gray.
Our main goals when redesigning the website was to add some more brand conscious elements and warmth in terms of style, as well as make the homepage easier to navigate for the customer. We simplified the cluttered navigation bar, and infused more personality via typography and brand colors.
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